Meaning ‘red earth’ or ‘sand’ in Igbo, ‘ajali’ reflects our faith in the power of nature as the source of real wellness.

But that’s just the beginning of the story…

From earth to skin, we go to great lengths to maintain the unique purity of each and every ingredient. The purer the processes used, the purer the end product – and the greater the natural healing energy contained within.

We constantly source the finest, natural ingredients indigenous to our motherland, bringing you products bursting with effectiveness to enhance your natural beauty. Our entire range is completely natural, preservative-free and lovingly made by hand, right here in Nigeria.

“Ajali’s vision is to encourage an alternative solution to body and skincare through the creation of luxury organic products that are as effective as they are ethical. We believe in no-compromise beauty. ”

Ifeyinwa Ojekwe, Founder

We are a proudly African company and thrive to share all the resources this continent has been blessed with, with the rest of world. We only use the finest natural plant and mineral ingredients, wild-harvested in remote, untainted regions by artisan producers who value traditional, sustainable practices.

We pride ourselves on creating remarkably effective natural products with the highest degree of ethical integrity. Such that everyone involved in the process from our local farmers in the villages to our trusted suppliers are remunerated fairly and treated with respect. In addition to being completely free from synthetic chemicals, our handmade products harness nature’s purest vibrancy through use of the finest raw ingredients, grown and harvested by artisan producers in harmony with nature and local communities.

Our Philosophy